Keep Your Clients in the Loop: A Communication Toolkit. (The Worksheet)

Olaf: Who’s the funky-looking donkey over there? Anna: That’s Sven.  Olaf: Uh-huh, and who’s the reindeer? Anna: Sven. [source] Don’t end up calling your clients by their pets’ names.  Communicate clearly to avoid misunderstandings. Especially when it comes to change.  Let them know what Let your clients know if your business is changing. And let…

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What you don’t know about… Websites 👨🏻‍💻

Just start

“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy.  What is a website about  Every website is about that…

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What you don’t know about… Marketing 🧮 

Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong.  When done right, marketing is highly planned and equally measurable.  Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.  Marketing is all about tracking data. But which…

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What you don’t know about… Advertising 📺

Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business.  Not really: advertising is for every business, big and small.  To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…

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What you don’t know about… Storytelling 📖

Over the last couple of weeks, we learned about how powerful visuals are in conveying information.  On the other hand: what information are we conveying?  Small businesses want to talk about what they do and how they do it, but is that what people want to hear?  Let’s find out from the expert: Anita Henderson,…

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What you don’t know about… Graphic Design 🎨

Photo by Alice Achterhof on Unsplash

Visual communication is effective, fast, and valuable. This much we established last week.  A fundamental component of any visual communication is design.  But what does that even mean?  Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t.  I sat down…

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