Posts Tagged ‘innovation strategies’
Start With The End Goal: Is Change Worth It for Your Small Business? (The Worksheet)
Should you update your Mission Statement? “Yeah. Why?” Should you create a new role in your business? “Yeah. Why?” Should you develop a new product? “Yeah. Why?” I must thank my niece for introducing me to a favorite fictional character and unaware business guru: Olaf from Frozen. (Yes: he is a snowman. And a cartoon). …
Read MoreBeyond Instructions: Delegating Responsibilities, Not Just Tasks. (The Worksheet)
When you need a diced bell pepper, what matters is that you have a diced bell pepper, not how it was chopped. Getting things done in your business is not that different. What matters in your business is getting results while respecting your principles. Those are the boundaries. Within those boundaries, there is space to…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreFrom Strengths to Strategies: Differentiate Your Goals. (The Worksheet)
There is a reason teachers don’t want us to copy in school. It’s not just so that we learn the material. It is also so that we learn not to copy. Because so much in life is better when it is our own. One such point: business goals. Your business goals can’t be based on…
Read MoreTiny Wins, Big Results: How to Set Smaller Goals For Your Business. (The Worksheet)
“Shoot for the stars”. “Challenge yourself”. “The loftier the better” All things that people say about setting goals. And I don’t disagree … in principle. But don’t let it distract from the most important thing here: achieving your goals. Big Goals When we become more concerned with our goals making us uncomfortable, insecure, overworked, and…
Read MoreLaser Focus, Bigger Profits: The Power of Niche. (The Worksheet)
Every small business needs management consulting. But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat. Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors. To quote the…
Read MoreWhat you don’t know about… Graphic Design 🎨
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read MoreWhat you don’t know about… Video Marketing 📽️
Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. So I sat down with Mohua Thakurta,…
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreHow to write goals that matter… and that work (3/5) 👆
Last week you worked on the three questions you have to answer to write proper annual goals. But our work here is not done yet. Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan. Goals that…
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