Posts Tagged ‘customer experience’
Why Do People Buy From You?
I ask this question of most of my clients when we start working together. Why you, and not the next guy? The answer will tell me what is important to the client. Then, as per my modus operandi, I proceed to ask for proof, in order to test the assumptions made by the business owner.…
Read MoreWhat Happens After You Leave the Room?
And how can you know? Defining your Solution is all about understanding that moment. You can hardly sell value to your clients if you don’t understand how their lives change thanks to your product or service. Almost all of my clients – whether for consulting work or training – request a work-through of Defining their…
Read MoreCustomer Service: Bespoke or Standard?
Both. Your clients want to feel that you take the time to understand them and their specific needs, but they also need consistency in dealing with you. They need to know who to contact and how, when to expect a response, and they have to have confidence that you can solve their problem or address…
Read MorePlan for Change
“Predictions are hard, especially about the future”. Regular readers of the blog will know about the importance of adaptability in business. There will always be things, beyond your control, affecting how you do business. The only constant is change As you adapt to new circumstances you simply tell your employees and clients that you have…
Read MoreDo you Push or Do Buyers Pull? (Less selling more buying)
How many times have you walked into a store thinking “I hope nobody tries to sell to me, I know what I want to buy so let me get it, pay, and leave.”? Your clients are no different: they will be much happier if they are doing the buying – the pulling – rather than…
Read MoreCustomer Support vs Customer Service
Both matter. Keeping a focus on how the two differ, and then ensuring both are implemented in your business will enhance the relationships you have with clients, as well as improving your product or service offering. Customer Support Your client has a question about using your product. Or perhaps something isn’t working they way it…
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