Posts Tagged ‘company values’
Rebecca G. Brizi joins “How’s Your ePresence?” with Mark Galvin
Mark and I had a terrific chat for his podcast How’s Your ePresence. We covered it all: Why strategizing upstream will make marketing more effective What does it mean to bring diversity of thought into the workplace Let’s re-frame how we “fail” and “succeed” How does consistency make a business more effective See the video…
Read MoreHow To Balance Strategy And Culture
This blog is first and foremost about business strategy. To create loyal customers, to nurture dedicated employees, to manage the business process, all comes down to a solid strategy. Within that strategy, some things are written in pen, and some things are written in pencil. Company culture is written in pen. And is written well…
Read MoreBranding: Personal or Business
What are you branding when you brand your business? Is it the product? Is it the culture? Or is it you personally? Yes, yes, and yes. There are degrees to branding: all of what I mention above deserves separate consideration in terms of branding. When you are a small business owner, it starts at the…
Read MoreEffective Efficiency
We all want to be effective, and we all want to be efficient. Too often, these two qualities do not play well together. To be more efficient, businesses cut resources and steps. Then, struggling to achieve results (i.e. seeing their effectiveness decrease), they throw money or time at the quickest fix available. It is the…
Read MoreWhy Ask Why – A Story
Making the right decision is never easy. One of the things that makes it difficult is that we so often are fixing the wrong problem. Once a business problem becomes obvious to us, it has been through various stages of development. If we try to solve only the problem that we see, we risk solving…
Read MoreBusiness Values: Management Starts Before You Hire
It is the eternal dilemma of the manager or business owner: how to manage people with inspiration, leadership, and motivation, still maintaining a results-driven approach? Of course you want to nurture your team, let people develop their strengths, create a job they will enjoy, and more. But not to the detriment of meeting targets. How…
Read MoreChange Something Today
Last January I talked about new year’s habits as an option to new year’s resolutions: New year’s resolutions are list items we can start to forget by about mid-February. New year’s goals are targets we can miss and return to for the first six months of the year. New year’s habits, however, are a structured…
Read MoreDon’t Be Perfect: Be Valuable
Analysis Paralysis is a real and insidious. The problem grows because we tend to speak in terms of necessity: I need more information; I need more preparation; it has to be perfect. My suggestion to you today is that you focus not on being perfect, but rather on being valuable. What is Perfect? That is…
Read MoreYour Number One Priority in Business
On a recent flight, I finally paid attention to the welcome message telling me that my (and my fellow passengers’) safety was the airlines number one priority. Wait a second, I thought. Then how will you get me to destination? We all know that in many forms of transport, the safest option is usually to…
Read MoreDifferent is Good – or Italy vs France
The last month or so of posts all stemmed from considering Italian cooking and its similarities to good management. Italian food is common, popular, and often adapted to new locations and tastes. However, in Italy itself there are about half the number of Michelin-starred restaurants as there are in France. And Italy is ok with…
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