Posts Tagged ‘company culture’
Hiring Hack: How Knowing Your Differentiation Attracts Top Talent. (The Worksheet)
What does top talent mean? Here’s the point of this week’s worksheet: there is no single answer to that question. There is only the right answer for your business. Because it is not about the top technical skill or the top skill in these postcodes. It is about who will work best in your business,…
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreHow To Write Goals That Drive Employee Happiness. (The Worksheet)
Business goals are about success and growth. One thing you need to achieve business growth and success is happy employees. Because happy employees are productive employees, and happy employees are effective employees. Happy employee goals Make sure your business goals, objectives, and aspirations include making your employees happy. It is part of your responsibility as…
Read MoreWhat you don’t know about… Employee Morale 😤
“How do I know what my employees are doing all day?” Step 1: good KPIs. Instead of tracking their desk time, track their results. But productivity isn’t the only consideration here. Employee engagement and happiness can be reflected in how they spend their time at work. I spoke to Tess Gamble, founder of the concierge…
Read MoreWhat you don’t know about… Hiring Risks 🤪
Hiring employees. It’s risky business. It’s also necessary. Knowing the risks of hiring makes you less likely to run into them. This is why I spoke with Charlotte Merritt. Charlotte works at Insperity and her mission is to reduce employee turnover. “Each time you hire – whether to backfill or grow, you are opening yourself…
Read MoreWhy PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
Read MoreThe People Equation: Branding + Hiring = Formula for Double Success (6/8)🤩
Have you noticed a common theme throughout these branding posts? It keeps coming up even if not explicitly. What am I talking about? People. It’s always all about people. How people in your company behave. How people in your company work. People and branding are tightly intertwined. Branding or hiring, which comes first? A strong…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
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