Posts Tagged ‘buying journey’
Consistency Drives Customer Satisfaction: Service And Loyalty (The Worksheet)
You’re at a concert, eagerly awaiting your favorite band to take the stage. You know every word to every song, yet you still feel a sense of excitement and anticipation. Why? Because even though the experience is familiar, it’s still incredibly satisfying to hear it again. The same is true in customer experience. What customers…
Read MoreDitch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)
The first steps of making pesto sauce: Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. Would you buy this cookbook after…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
Read MoreWhat you don’t know about… Marketing 🧮
Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong. When done right, marketing is highly planned and equally measurable. Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push. Marketing is all about tracking data. But which…
Read MoreWhat you don’t know about… Storytelling 📖
Over the last couple of weeks, we learned about how powerful visuals are in conveying information. On the other hand: what information are we conveying? Small businesses want to talk about what they do and how they do it, but is that what people want to hear? Let’s find out from the expert: Anita Henderson,…
Read MoreThe fun factor: how to build your customer experience 🥳(5/5)
Benefits aren’t everything: complete your offering with a great customer experience. I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it. Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…
Read MoreYou’ve got the brains, I’ve got the tools: let’s make lots of money 🤑 (3/5)
(Here’s hoping you read that with the Pet Shop Boys tune in your head) Businesses have to make money. But not for the sake of making money. It’s money that makes a business survive, grow, and develop. The article we are referencing lists two money-related benefits you must offer: Other benefits can’t happen without these…
Read MoreGive the people what they want: the power of personal benefits 🎁 (2/5)
Humans are rational beings. But not too much. Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman. There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
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