Streamlined Customization: Exceptional Customer Experiences. (The Worksheet)
We talked about making the customer experience easy for customers.
But what about making it easy for our employees?
Employees should be able to get through the process easily.
That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience.
Making it easy
Make sure your employees are well-trained and equipped to handle customer interactions.
Don’t just give them the process; give them the tools. Things should be easy to find and easy to use.
Employees need to be empowered to personalize the customer experience.
Making it unique
By giving attention to the smaller, repetitive things, you let your employees give attention to the bigger, more personalized things.
As much as your customer experience is the same every time, every customer is different, and every interaction is unique.
Employees need the flexibility to adapt to different preferences, behaviors, and obstacles.
Predict the unknowns
Prepare your team for the predictable and for the unpredictable.
Use this week’s worksheet to take the easy customer experience process and add the unpredictables and personalization options.
What next
A Customer Experience roadmap needs to fit into your strategy. Contact me for a full strategic plan including business process, business values, and business goals.