More Than A Great Catchphrase: Why Company Culture Matters More Than You Think. (The Worksheet)

Now you know why mission statements are important.

But what about company culture? Isn’t it just a buzzword used to sound impressive in corporate brochures?

Let’s see if there’s more to culture than just PR spin.

Culture isn’t real

This is what many business owners and leaders feel. Because, after all:

• They can’t touch culture. They can’t hold it in their hands and test its usability.
• They can’t measure it. When something isn’t concrete, how do you measure it?
• They can’t profit from it. There is no way to make “culture” a fee-earning part of their business. 

Or so you may think. 

Culture is real

In reality: 

• Culture is tangible and observable: it’s how people work together and interact. 
• Culture is measurable: in your employee satisfaction, retention, productivity, and more.
• Culture is profitable: because happier employees mean more productive and dedicated employees. 

Define your culture

You already have a company culture. The question is only: is it a good culture or a bad one?

Use this week’s worksheet to specify what is important in your business culture, and then describe how you will make it your reality. 

Use your values to guide your work. What are values? Well, come back next week to find out!

What next

The best way to define your company culture is with input from your people. Contact me for a half day workshop on writing your mission and vision (click for pricing).