The SWOT Paradox: Turn Your Strategy Upside Down And Find Opportunities. (The Worksheet)

SWOT is probably familiar to anyone who works in business.

A SWOT analysis is one of the most fundamental tools in business strategy. 

But what if we flipped it? 

What if we challenged the way we see our strengths and our threats?

What might we learn about our business?

SWOT Analysis explained

A SWOT maps your business’s strengths, weaknesses, opportunities, and threats. 

It gives you more clarity into your current situation and what to do next. 

But it can also draw you into a trap. 

There is always a risk of a limited view and a formulaic approach to reviewing your business. 

This is where flipping your results can come in handy. 

How to flip a SWOT Analysis

Once you’ve done your SWOT, rethink how you see your internal strengths and external threats.

What if your strengths were also weaknesses?

Sometimes, what you perceive as your greatest advantage can also hold you back. 

For example: too much emphasis on strong technical skills could lead to a neglect of interpersonal skills. 

What if your threats were actually opportunities?

The benefit of threats is that they force businesses to innovate and adapt. 

For example: many see the rise of AI as a threat to traditional workflows. But what if by embracing AI, your team could become experts in the field?

Flip your SWOT

Use this week’s free worksheet to try this today and to question your assumptions. 

Strengths can make us overconfident, while threats can paralyze us with fear. By flipping the script, uncover blind spots and find new angles to approach challenges.

What next

Remember: you don’t have to go through this on your own. Let’s talk about your SWOT, your goals, and which strengths will get you there. Contact me now to get started on your Strategic Blueprint.