Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)
“Mission statements, So woo.”
I understand why so many people still think of mission statements as unnecessary embellishments.
Mission statements can often feel aspirational at best, vague and self-centered at worst.
It’s what happens when your mission statement isn’t practical.
Think of your mission
At first glance, it seems so conceptual.
A mission statement feels like a lofty ideal or a feel-good exercise.
When you look at it as a functional tool, that will change.
Mission statements explain why your business exists, even in a market with other, similar businesses.
Plan your mission
Once you have defined your mission you will see that it is more than an idea.
It is a plan.
It will give your business
- Direction: deciding what to do and how
- Appeal: attracting the right people to join you
- Consistency: aligning your people, your work, and your goals
Write your mission
Use this week’s worksheet to get started and write a mission that explains why your business should exist.
And remember: your mission will greatly influence your culture. What is culture? Come back next week!
What next
The best way to write your mission statement is with input from your people. Contact me for a half day workshop on writing your mission and vision (click for pricing).