A Thrilling Journey: the importance of Adventure in your Mission Statement” 🗺️  (1/6)

Forbes says to start your presentation with “the concept” of your business. Or “what it is all about”. 

Catch your audience’s attention early and get them excited for everything that comes after. 

And that is why you want the concept to be more than an idea. 

You want to show them your mission. 

A strong opening…

“Tell me, O Muse, of the man of many devices, who wandered full many ways after he had sacked the sacred citadel of Troy”

The opening lines of The Odyssey. And you can’t wait to find out more about this character.

“A long time ago, in a galaxy far, far away…” 

The opening lines of Star Wars. And you can’t wait to hear more about this land. 

“Sth, I know that woman.”

The opening lines of Jazz by Toni Morrison (one of my favorite novels). And you can’t wait to know that woman too. 

… For a great adventure

Your concept slide has to function like these opening lines: make the reader want to hear more. 

Your concept is the opening line for the story of the next 5 or 10 years. 

Whether your audience is investors, employees, or future buyers, you want them captivated by the mission. 

Is a mission statement

What is your vision of success? In 5 years, how will the business look when it’s running perfectly? 

Then write down what your business does, why it does it, for whom it does it, and most importantly: why it matters.

Write a mission statement that everybody wants to be part of. 

What next

A mission statement is part of my Happy Employees offer. Contact me to know more and to get to work on your great adventure.

For The Odyssey: Translation by A.T. Murray, PH.D. https://www.perseus.tufts.edu/hopper/text?doc=Perseus:text:1999.01.0136