Posts Tagged ‘company values’
Beyond Bots: Exceptional Customer Service in the Age of Automation. (The Worksheet)
Customers like automation. They get a service that is And they are happy. Most of the time. Customer service Some things have to be done by humans. And human customer service should always be better than a machine option. The people in your business represent your brand, and they are your chance to shine. Make…
Read MoreRedefining “The Right Fit” For The Business And For The Job. (The Worksheet)
Every job in your business is different. You will need different people to fill them. People with a range of capabilities that will bring value to your business. Using last week’s worksheet, you defined the right values and behaviors for your business. Don’t stop there: find the right values and behaviors for each job in…
Read MoreHire People Not Skills: Hiring with Company Values. (The Worksheet)
Hiring new employees. You have outlined the job, listed necessary skills, and conducted thorough interviews. And still, it can go wrong. Who are you hiring Part of the problem is that you are not hiring a skill. You are not hiring a machine, which is programmed to do one thing over and over and be…
Read MoreThe Talent Trap: Why New Employees Are Not Meeting Expectations. (The Worksheet)
You are hiring good people. Skilled people. Talented people. Motivated people. These people will make your business better, no doubt. But then why are they still making mistakes? Why is the work not up to the standard you expect? It’s more than skill, talent, and motivation Because they can’t do it all on their own. …
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreDon’t Be Perfect: Be Valuable. (The Worksheet)
Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…
Read MoreWhat you don’t know about… Employee Morale 😤
“How do I know what my employees are doing all day?” Step 1: good KPIs. Instead of tracking their desk time, track their results. But productivity isn’t the only consideration here. Employee engagement and happiness can be reflected in how they spend their time at work. I spoke to Tess Gamble, founder of the concierge…
Read MoreWhy PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
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