Posts Tagged ‘company values’
Don’t Be Perfect: Be Valuable. (The Exercise)
Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…
Read MoreWhat you don’t know about… Employee Morale 😤
“How do I know what my employees are doing all day?” Step 1: good KPIs. Instead of tracking their desk time, track their results. But productivity isn’t the only consideration here. Employee engagement and happiness can be reflected in how they spend their time at work. I spoke to Tess Gamble, founder of the concierge…
Read MoreWhy PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
Read MoreAn inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreThe formula for creative employees: Set them free ⏯️ (5/6)
The wrong formula: work – eat – sleep – repeat. The right formula: work – play – entertain – learn – eat – sleep – repeat and not in this order. As explained by Leah Marone, mental wellness consultant and psychotherapist: Taking time away from work does not just serve as a reset, it also…
Read MoreWinning over investors: how to prove you are the best person to run your business 🙂 (6/6)
The last section Forbes wants you to add to your investor presentation is the “who” section: the explanation of who is going to bring this great idea to fruition. And although it is at the end, this section can make or break your presentation. See, investors are investing in two things: And the real deal-breaker…
Read MoreA Thrilling Journey: the importance of Adventure in your Mission Statement” 🗺️ (1/6)
Forbes says to start your presentation with “the concept” of your business. Or “what it is all about”. Catch your audience’s attention early and get them excited for everything that comes after. And that is why you want the concept to be more than an idea. You want to show them your mission. A strong…
Read MoreOperations: part 1 of the 2 sides of business
Because I like numbers, or because I like lists, or maybe because it was lunchtime and I was hungry, I recently came across this 2020 article about the two sides of business. (The PB&J image showed up first). Mainly I like business to be simple. A two-sided object is pretty simple. What are operations I…
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