Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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My discussion with Greater Perimeter Radio Business X

I had the pleasure of being interviewed by Ramzi Daklouche on Greater Perimeter Radio Business X, where we discussed the critical importance of building a concrete mission and values into your business processes. A mission and values should be more than just a nice-sounding tagline—they need to be meaningful, actionable, and deeply integrated into everything…

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