Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)

Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms.  Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…

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Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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Unlock Success: Set Goals for Extra Productivity. (The Worksheet)

What is your role as the owner of a small business? Your primary role is to create the conditions for success.  You don’t do all the work; instead, you empower your employees to be capable and motivated. When you set business goals, set goals for employee productivity and happiness.  Productivity goals What do you want…

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Meetings, Not Monologues: A Collaborative Approach. (The Worksheet)

You know whenever you call a meeting at work, all your employees jump up for joy and yell, “Yay! A meeting! I can’t wait!” Well, no, this probably doesn’t happen.  Meetings are rarely met with this exuberance. Memes about how awful meetings are get shared every single day.  But it doesn’t have to be this…

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