Focus Your Hiring To Combine Culture And Capability

*Upon request, this month I will give you one worksheet and walk you through how to use it over the following weeks Two sets of guiding principles: one for the company, one for the role.  But how do you make them the same, yet different?  They serve different purposes, and describe different things. What are…

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Double the Impact: Core Values And Role Values.

*Upon request, this month I will give you one worksheet and walk you through how to use it over the following weeks I like to turn company values into guiding principles. In other words, clear, actionable behaviors that prove those values. Last week’s worksheet has two spaces for guiding principles. Why two? Guiding principles for…

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Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)

Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms.  Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…

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Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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