Ditch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)

The first steps of making pesto sauce: 

Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. 

Would you buy this cookbook after reading this much?

You understand each word, but it’s all a little overwhelming, isn’t it?

Don’t sound like this when you share a recipe. 

And don’t sound like this when you talk to clients. 

Simple Communication 

It’s hard for your audience to understand buzzwords and industry jargon.

It’s like they have to figure out what they’re looking at from a blurry picture.

Instead, try using the same language clients use in everyday conversations. Now you are presenting a clear, simple, and immediately understood picture. 

Time to cancel buzzwords

Sit down with a colleague, an employee, or—even better—a friend or peer in a different industry. 

Together, write out your pitch and identify the jargon it contains.

Debate what is and isn’t a buzzword, and be harsh: there may be everyday words in there, but when applied to your industry, they mean a more specific thing. 

Then rewrite your message using dinner-table language. 

What next

Not sure how to identify what is truly jargon? Let’s get together for a $900, 2-hour workshop and write a value proposition that is as clear as it is compelling.