Branding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand.
And we all agree that your brand must reflect your culture.
So… what is your culture?
It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly.
And you can do that, using
- A Mission statement
- And Guiding principles
Culture and mission
Your mission statement is an explanation of what your business does and why it exists.
But with depth.
An attorney does more than Legalzoom.
A landscaper does more than a lawnmower.
A tutor does more than a textbook.
And what about you? What are you “more than”, and how?
Culture and principles
What does “excellent customer service” mean?
Does it mean fast? Does it mean electronic? Does it mean detailed? Does it mean bespoke? Does it mean one-to-one? Does it mean slow and steady?
Your guiding principles are more than a catchy or generic feature.
They are a description of behaviors.
A good guiding principle is short but detailed enough to explain how people behave. You get to choose what is acceptable, what is preferable, and what is not right for your business.
Culture and brand
Before trying to describe your brand, make sure you have a proper description of your mission statement and guiding principles.
Then let your brand tell that story.
What next
What are you “more than”? And how? Let’s work on your mission and principles together, give me a call to discuss what you have so far, and what more you could use.