Posts by Rebecca
Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)
Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms. Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…
Read MoreMore Than A Great Catchphrase: Why Company Culture Matters More Than You Think. (The Worksheet)
Now you know why mission statements are important. But what about company culture? Isn’t it just a buzzword used to sound impressive in corporate brochures? Let’s see if there’s more to culture than just PR spin. Culture isn’t real This is what many business owners and leaders feel. Because, after all: Or so you may…
Read MorePractical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)
“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments. Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual. A mission statement feels…
Read MoreThe Magic Meeting Makeover: How to Make Every Meeting Count. (The Worksheet)
The average employee spends 392 hours in meetings each year. But there is a problem. Only 33% of meetings actively make a new decision. And a meeting without a decision is a waste of time. Make sure your meetings are part of the 67% where decisions are made. Why meetings are hard There’s nothing wrong…
Read MoreMy discussion with Greater Perimeter Radio Business X
I had the pleasure of being interviewed by Ramzi Daklouche on Greater Perimeter Radio Business X, where we discussed the critical importance of building a concrete mission and values into your business processes. A mission and values should be more than just a nice-sounding tagline—they need to be meaningful, actionable, and deeply integrated into everything…
Read MoreAdapt with Consistency: How To Change Your Business When Things Change. (The Worksheet)
Adapting. It’s a skill we use every day, often without even realizing it. When your GPS suggests a faster route mid-drive. When you’re cooking and discover you’re missing a key ingredient. You pause, you reflect, and you adapt to get where you want to go. In business, we do the same thing. Consistency is key…
Read MoreWhat Do Clients Really Want? The Simple Secret to Client Satisfaction. (The Worksheet)
When you’re on the client side, what do you really want? A magical solution that fixes everything instantly? A dash of telepathy to make working with others effortless? A seamless experience that’s both fun and stress-free? And, of course, a little bonus wouldn’t go amiss—like a slice of free pizza. What do clients want? What…
Read MoreFuture-Proof Your Business: Why You Want Role-Based Job Descriptions. (The Worksheet)
Imagine your top performer suddenly leaves. Would your business survive? It’s a question every business owner should ask. The answer lies in creating a business where roles, not individuals, are paramount. Let’s explore how to build a business that’s bigger than any one person. The right people Having employees that you like, trust, and want…
Read MorePrecision Troubleshooting: Fixing What’s Broken Without Breaking What Works. (The Worksheet)
When things go wrong in business, there is more than one way to deal with them. And the way you handle mistakes in your business will affect the culture. The Children’s Hospital of Philadelphia has a naming policy for when somebody calls out a mistake. They don’t call them “near misses”. They call them “good…
Read MoreMistakes Are Not Failures: Why Solving Your Own Errors Matters. (The Worksheet)
Managing people is never more important than when managing mistakes. How do you react when an employee makes an error? Do you want them to feel bad and repent? Or do you want them to learn, grow, and do better next time? Who has responsibility Last week, we talked about taking responsibility for mistakes with…
Read More