Posts Tagged ‘promise’
How to use WIIFM (what’s in it for them)
Trust your customers to know what they want. And when you sell to other businesses, those are mainly business-related achievements. But businesses are still run by people, and people are ultimately driven by the WIIFM urge. Saying “what’s in it for me” conjured too many negative stereotypes, so allow me to debunk this impression right…
Read MoreBranding: Personal or Business
What are you branding when you brand your business? Is it the product? Is it the culture? Or is it you personally? Yes, yes, and yes. There are degrees to branding: all of what I mention above deserves separate consideration in terms of branding. When you are a small business owner, it starts at the…
Read MoreCustomer Support vs Customer Service
Both matter. Keeping a focus on how the two differ, and then ensuring both are implemented in your business will enhance the relationships you have with clients, as well as improving your product or service offering. Customer Support Your client has a question about using your product. Or perhaps something isn’t working they way it…
Read MorePractical Mission Statement Examples
Thank you to Russel Earnest of Shirt Sleeves Solutions for pointing me towards the Inc.com article Walking the Talk: How to Turn a Mission Statement into Sales. Russell and I had been discussing the uses of mission statements, and he kindly saved and shared the print article with me. I have written in the past about…
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