Posts Tagged ‘clear business communication’
How to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreWhat you don’t know about… Translation 🔡
Translation is easy these days. Google Translate can handle it. You’ll get an instantaneous result and you will understand what you’re reading. On the other hand… We have all had the chance to laugh at a bad translation on a menu. And as long as it’s just a menu, no big deal. But what if…
Read MoreSpeak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”. Let’s embrace the value of finding…
Read MoreThree things you don’t do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreDid your employees mess up? It’s probably your fault.
Raise your hand if you ever had a roommate. Keep your hand up if you ever tried to pour yourself a glass of milk only to discover there were only 8 drops left. So you tell your roommate to please add milk to the shopping list when they finish it, and your roommate answers: “I…
Read MoreThe quick & easy definition of management
And does a business really need it? “Management” and “managers”? Yes and no. A business can choose to ignore the word and all its derivations. But the truth is that “management” is happening anyway, whether intentional or not. So you may as well make it good. What does it mean The problem with asking questions…
Read MoreDon’t tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service. And that’s exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreBest of 2020
That’s right: this is a summary post. The best of the year from my blog posts, YouTube videos, and products. Blog Posts The four most popular posts of the year touch on all the main topics: keeping happy and productive employees, trusting your clients, (not) offering discounts, and, of course, remote working. The only two…
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