Posts Tagged ‘clear business communication’
Unlocking Willingness to Buy: Know Your Customer’s Results. (The Worksheet)
When it comes to sales, there’s one important thing to keep in mind: it’s not all about what you do; it’s about what your customers do. The real action lies in the buying decision made by your customers. For “sales” to happen, the action that matters is “buying”. Let’s focus on what matters most: your…
Read MoreIs Your Next Client Meeting a Waste of Time? (The Worksheet)
Your time is precious. You don’t like it when another person or business wastes your time. And your clients don’t like when you waste their time. Client time There’s only so much time you can spend with your clients. No matter how complicated or involved the work you’re doing, they also have their own jobs…
Read MoreKeep Your Clients in the Loop: A Communication Toolkit. (The Worksheet)
Olaf: Who’s the funky-looking donkey over there? Anna: That’s Sven. Olaf: Uh-huh, and who’s the reindeer? Anna: Sven. [source] Don’t end up calling your clients by their pets’ names. Communicate clearly to avoid misunderstandings. Especially when it comes to change. Let them know what Let your clients know if your business is changing. And let…
Read MoreStart With The End Goal: Is Change Worth It for Your Small Business? (The Worksheet)
Should you update your Mission Statement? “Yeah. Why?” Should you create a new role in your business? “Yeah. Why?” Should you develop a new product? “Yeah. Why?” I must thank my niece for introducing me to a favorite fictional character and unaware business guru: Olaf from Frozen. (Yes: he is a snowman. And a cartoon). …
Read MoreEmployee Engagement Starts with Clear Communication. (The Worksheet)
Do your employees understand your emails? What about your conversations? Do they always do exactly what you expect? Do they ever ask you questions that you have already answered? More than once? Do your instructions sound too much like last week’s recipe example? What are you saying It’s not just your clients and prospects who…
Read MoreDitch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)
The first steps of making pesto sauce: Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. Would you buy this cookbook after…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreWhat you don’t know about… Translation 🔡
Translation is easy these days. Google Translate can handle it. You’ll get an instantaneous result and you will understand what you’re reading. On the other hand… We have all had the chance to laugh at a bad translation on a menu. And as long as it’s just a menu, no big deal. But what if…
Read MoreSpeak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
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