Why Client-Focused Goals Drive Success. (The Worksheet)

Every business needs clients.  But what is something that is even better than clients? Loyal clients.  What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that.  Loyal…

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Laser Focus, Bigger Profits: The Power of Niche. (The Worksheet)

Unique Value Proposition

Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

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Don’t Be Perfect: Be Valuable. (The Worksheet)

Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…

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What you now know about… Everything 😀

Your business does not exist in isolation.  You now know some of the most common service providers you’ll work with in your business. Most importantly, you know that working with any service provider always comes down to one thing: That one thing.  Know one thing Your business service provider wants to know one thing: what…

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What you still don’t know about… Contracts 🗂️

A few weeks ago we found that the scope of your work is the most important thing in your contracts. In a conversation following that post, a new question arose: once I’ve written one contract, I can copy and paste my scope into all the standard templates, right? Wrong.  “Contracts are not all the same,…

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What you don’t know about… Video Marketing 📽️

Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets.  Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours.  So I sat down with Mohua Thakurta,…

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The best way to make your employees happy (5/5) 🙌

Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over.  Today let’s cover the second part of your employee meeting.  Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…

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