Painting a Clear Picture of Success: Give Answers, Not Clues

Agatha Christie wrote what are called Fair-Play mysteries, or whodunits. In other words, the story includes all the clues needed to solve the mystery.  You are not Agatha Christie.  Do not hide clues in your company messaging. Instead, say what you mean openly and clearly.  Know the goal A clear mission is the foundation upon…

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Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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From Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)

“The secret to setting up the correct goals is to always tie your goals to your customers,” writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail.  I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers.  The question…

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Strategy Simplified: What It Really Means for Your Business. (The Worksheet)

What is strategy, anyway? Many people equate strategy with having a plan or thinking deeply about an issue. However, strategy has a specific definition and plays a crucial role in driving success within your organization.  Let’s look at the most recent evolution of the definition. What strategy was In the past, strategy was often simplistically…

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