Loyal Customers
From Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)
“The secret to setting up the correct goals is to always tie your goals to your customers,” writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail. I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers. The question…
Read MoreUnlocking Willingness to Buy: Know Your Customer’s Results. (The Worksheet)
When it comes to sales, there’s one important thing to keep in mind: it’s not all about what you do; it’s about what your customers do. The real action lies in the buying decision made by your customers. For “sales” to happen, the action that matters is “buying”. Let’s focus on what matters most: your…
Read MoreConsistency Drives Customer Satisfaction: Service And Loyalty (The Worksheet)
You’re at a concert, eagerly awaiting your favorite band to take the stage. You know every word to every song, yet you still feel a sense of excitement and anticipation. Why? Because even though the experience is familiar, it’s still incredibly satisfying to hear it again. The same is true in customer experience. What customers…
Read MoreIs Your Next Client Meeting a Waste of Time? (The Worksheet)
Your time is precious. You don’t like it when another person or business wastes your time. And your clients don’t like when you waste their time. Client time There’s only so much time you can spend with your clients. No matter how complicated or involved the work you’re doing, they also have their own jobs…
Read MoreBeyond Bots: Exceptional Customer Service in the Age of Automation. (The Worksheet)
Customers like automation. They get a service that is And they are happy. Most of the time. Customer service Some things have to be done by humans. And human customer service should always be better than a machine option. The people in your business represent your brand, and they are your chance to shine. Make…
Read MoreKeep Your Clients in the Loop: A Communication Toolkit. (The Worksheet)
Olaf: Who’s the funky-looking donkey over there? Anna: That’s Sven. Olaf: Uh-huh, and who’s the reindeer? Anna: Sven. [source] Don’t end up calling your clients by their pets’ names. Communicate clearly to avoid misunderstandings. Especially when it comes to change. Let them know what Let your clients know if your business is changing. And let…
Read MoreDitch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)
The first steps of making pesto sauce: Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. Would you buy this cookbook after…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
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