Loyal Customers
Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)
Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms. Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…
Read MoreMy discussion with Greater Perimeter Radio Business X
I had the pleasure of being interviewed by Ramzi Daklouche on Greater Perimeter Radio Business X, where we discussed the critical importance of building a concrete mission and values into your business processes. A mission and values should be more than just a nice-sounding tagline—they need to be meaningful, actionable, and deeply integrated into everything…
Read MoreWhat Do Clients Really Want? The Simple Secret to Client Satisfaction. (The Worksheet)
When you’re on the client side, what do you really want? A magical solution that fixes everything instantly? A dash of telepathy to make working with others effortless? A seamless experience that’s both fun and stress-free? And, of course, a little bonus wouldn’t go amiss—like a slice of free pizza. What do clients want? What…
Read MoreWhy Professional Problems Happen: A Client-Centric Problem-Solving Strategy. (The Worksheet)
There’s a story about a high school nurse giving crutches to every student. If they had a nosebleed, a cold, or a cut on their arm, she gave them all crutches. Maybe it was a symbolic gesture telling students to take care of themselves. But more likely it was a simple story about solving the…
Read MoreManaging Customer Expectations: A Roadmap to Success. (The Worksheet)
You’re stuck in traffic, inching forward without any idea why. The wait feels endless and frustrating. What on earth is all this for? Then you see it: construction up ahead. Well, now it all makes sense. Now put this in a business context: you are the construction and your client is stuck in line. But…
Read MoreFrom Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)
“The secret to setting up the correct goals is to always tie your goals to your customers,” writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail. I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers. The question…
Read MoreUnlocking Willingness to Buy: Know Your Customer’s Results. (The Worksheet)
When it comes to sales, there’s one important thing to keep in mind: it’s not all about what you do; it’s about what your customers do. The real action lies in the buying decision made by your customers. For “sales” to happen, the action that matters is “buying”. Let’s focus on what matters most: your…
Read MoreConsistency Drives Customer Satisfaction: Service And Loyalty (The Worksheet)
You’re at a concert, eagerly awaiting your favorite band to take the stage. You know every word to every song, yet you still feel a sense of excitement and anticipation. Why? Because even though the experience is familiar, it’s still incredibly satisfying to hear it again. The same is true in customer experience. What customers…
Read MoreIs Your Next Client Meeting a Waste of Time? (The Worksheet)
Your time is precious. You don’t like it when another person or business wastes your time. And your clients don’t like when you waste their time. Client time There’s only so much time you can spend with your clients. No matter how complicated or involved the work you’re doing, they also have their own jobs…
Read MoreBeyond Bots: Exceptional Customer Service in the Age of Automation. (The Worksheet)
Customers like automation. They get a service that is And they are happy. Most of the time. Customer service Some things have to be done by humans. And human customer service should always be better than a machine option. The people in your business represent your brand, and they are your chance to shine. Make…
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