Posts Tagged ‘strategy’
Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)
Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms. Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…
Read MoreMore Than A Great Catchphrase: Why Company Culture Matters More Than You Think. (The Worksheet)
Now you know why mission statements are important. But what about company culture? Isn’t it just a buzzword used to sound impressive in corporate brochures? Let’s see if there’s more to culture than just PR spin. Culture isn’t real This is what many business owners and leaders feel. Because, after all: Or so you may…
Read MoreWorking In vs. On Your Business: How To Shift Your Leadership. (The Worksheet)
You must work on your business, not in it. Since you started your business, you’ve probably heard a version of this idea every month. But what does it mean, really? How do you know when you are working ON your business rather than in it? Work ON your business Working on your business means looking…
Read MoreManaging Expectations: The Ultimate Ingredient For Business Confidence. (The Worksheet)
Managing expectations is one of my favorite phrases. It encapsulates the importance of being clear and explicit. But in business, people often overlook this crucial practice, leading to misunderstandings and unmet goals. Just ask Tanya Osensky, or Katie Sparks-Moore, or any attorney who has navigated the complexities of drafting or amending contracts. Don’t skip the…
Read MoreWillingness To Sell: Great Workplaces Unite And Deliver. (The Worksheet)
Last week we addressed creating a willingness to buy. One essential part of a willingness to buy is creating a willingness to sell. If your team is motivated and interested in their work, your clients will be too. And this mindset shouldn’t be limited to just the sales team. Collective effort Every part of your…
Read MoreStrategy Simplified: What It Really Means for Your Business. (The Worksheet)
What is strategy, anyway? Many people equate strategy with having a plan or thinking deeply about an issue. However, strategy has a specific definition and plays a crucial role in driving success within your organization. Let’s look at the most recent evolution of the definition. What strategy was In the past, strategy was often simplistically…
Read MoreHire People Not Skills: Hiring with Company Values. (The Worksheet)
Hiring new employees. You have outlined the job, listed necessary skills, and conducted thorough interviews. And still, it can go wrong. Who are you hiring Part of the problem is that you are not hiring a skill. You are not hiring a machine, which is programmed to do one thing over and over and be…
Read MoreHappy Employees, Loyal Customers, Big Goals: The 3 Pillars of Business Success
How would you define success for your business? How do you keep it up year after year? Each business will have a different answer to the first question. All businesses have the same answer to the second question: continued success comes from having Pillars of success These are the 3 pillars on which all my…
Read MoreBuild a Better Business: Understanding Your Organizational Chart. (The Worksheet)
In the last ten years, how many things have you heard are “dead”? Email, landlines, offices, retail stores. And yet all of these things still exist. They evolved. The same is true for the organizational chart, which people have been declaring as “dead” for almost ten years. But the org chart is not dead: the…
Read MoreStart With The End Goal: Is Change Worth It for Your Small Business? (The Worksheet)
Should you update your Mission Statement? “Yeah. Why?” Should you create a new role in your business? “Yeah. Why?” Should you develop a new product? “Yeah. Why?” I must thank my niece for introducing me to a favorite fictional character and unaware business guru: Olaf from Frozen. (Yes: he is a snowman. And a cartoon). …
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