Streamlined Customization: Exceptional Customer Experiences. (The Worksheet)

We talked about making the customer experience easy for customers.  But what about making it easy for our employees?  Employees should be able to get through the process easily.  That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience. Making it easy Make sure your employees are well-trained…

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Is Your Next Client Meeting a Waste of Time? (The Worksheet)

Your time is precious.  You don’t like it when another person or business wastes your time.  And your clients don’t like when you waste their time.  Client time There’s only so much time you can spend with your clients. No matter how complicated or involved the work you’re doing, they also have their own jobs…

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Meetings, Not Monologues: A Collaborative Approach. (The Worksheet)

You know whenever you call a meeting at work, all your employees jump up for joy and yell, “Yay! A meeting! I can’t wait!” Well, no, this probably doesn’t happen.  Meetings are rarely met with this exuberance. Memes about how awful meetings are get shared every single day.  But it doesn’t have to be this…

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Tough Talks With Employees: Question Your Way to Resolution. (The Worksheet)

Last week we agreed that your relationship with an employee is give & take: They contribute skill, talent, and motivation.  You contribute structure, direction, and resources.  But things still happen. Even great employees sometimes make mistakes.  Especially if you encourage innovation and creativity at work, which you should. What now? The tough conversations At first…

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What you don’t know about… Advertising 📺

Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business.  Not really: advertising is for every business, big and small.  To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…

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Give the people what they want: the power of personal benefits 🎁 (2/5)

Humans are rational beings.  But not too much.  Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman.  There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…

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Are you building a culture of innovation in the workplace? 🔣(4/6)

I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…

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