Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)

Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms.  Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…

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Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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Managing Expectations: The Ultimate Ingredient For Business Confidence. (The Worksheet)

Managing expectations is one of my favorite phrases. It encapsulates the importance of being clear and explicit.  But in business, people often overlook this crucial practice, leading to misunderstandings and unmet goals. Just ask Tanya Osensky, or Katie Sparks-Moore, or any attorney who has navigated the complexities of drafting or amending contracts. Don’t skip the…

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