Posts Tagged ‘product management’
Defining your Market Opportunity
One of the principal reasons new businesses fail is a lack of market opportunity. To prevent this, simply define that opportunity and position your product or service accordingly. Except, of course, that it is not a simple task. While the exercise itself is a straightforward one, fulfilling it is complicated as it requires a business owner…
Read MoreIt’s Not Me, It’s You
You have heard me say this before, it’s a bit of a business mantra with me. Not my mantra: yours. Your business success will be determined by the people buying your product or service (buying is more important than selling, more on this in a future post), so make your decisions all about them: the…
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