Posts Tagged ‘guiding principles’
Actually, Company Values Guide Profitable Behavior: Good Decisions And Brand Strength. (The Worksheet)
Over the past two weeks, we’ve defined your company’s Mission and Culture in clear, actionable terms. Now, it’s time to do the same for your company’s Values. That’s right—values aren’t just buzzwords; they are tangible, meaningful principles that guide your organization. The concept of values Values are beliefs or principles that guide our behavior and…
Read MoreAdapt with Consistency: How To Change Your Business When Things Change. (The Worksheet)
Adapting. It’s a skill we use every day, often without even realizing it. When your GPS suggests a faster route mid-drive. When you’re cooking and discover you’re missing a key ingredient. You pause, you reflect, and you adapt to get where you want to go. In business, we do the same thing. Consistency is key…
Read MoreWillingness To Sell: Great Workplaces Unite And Deliver. (The Worksheet)
Last week we addressed creating a willingness to buy. One essential part of a willingness to buy is creating a willingness to sell. If your team is motivated and interested in their work, your clients will be too. And this mindset shouldn’t be limited to just the sales team. Collective effort Every part of your…
Read MoreBeyond Bots: Exceptional Customer Service in the Age of Automation. (The Worksheet)
Customers like automation. They get a service that is And they are happy. Most of the time. Customer service Some things have to be done by humans. And human customer service should always be better than a machine option. The people in your business represent your brand, and they are your chance to shine. Make…
Read MoreRedefining “The Right Fit” For The Business And For The Job. (The Worksheet)
Every job in your business is different. You will need different people to fill them. People with a range of capabilities that will bring value to your business. Using last week’s worksheet, you defined the right values and behaviors for your business. Don’t stop there: find the right values and behaviors for each job in…
Read MoreHire People Not Skills: Hiring with Company Values. (The Worksheet)
Hiring new employees. You have outlined the job, listed necessary skills, and conducted thorough interviews. And still, it can go wrong. Who are you hiring Part of the problem is that you are not hiring a skill. You are not hiring a machine, which is programmed to do one thing over and over and be…
Read MoreThe Talent Trap: Why New Employees Are Not Meeting Expectations. (The Worksheet)
You are hiring good people. Skilled people. Talented people. Motivated people. These people will make your business better, no doubt. But then why are they still making mistakes? Why is the work not up to the standard you expect? It’s more than skill, talent, and motivation Because they can’t do it all on their own. …
Read MoreHiring Hack: How Knowing Your Differentiation Attracts Top Talent. (The Worksheet)
What does top talent mean? Here’s the point of this week’s worksheet: there is no single answer to that question. There is only the right answer for your business. Because it is not about the top technical skill or the top skill in these postcodes. It is about who will work best in your business,…
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
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