Jinfo Article – Data analytics as the domain of the information professional

My latest article for Jinfo is now live [Subscription required].

If you have a Jinfo subscription, you can read the article here:

Data analytics as the domain of the information professional

I discuss the many moving parts of a data analytics project, and the ways in which information professionals can contribute both through their day-to-day work and on specific projects.

The abstract reads:

Organisations are starting to see that knowledge, information and data are the new competitive advantage. Internal departments collaborate to improve products and enhance deliverables, but with different content and datasets, outcomes are often ill-defined. Information professionals are perfectly positioned to solve this problem, and with their unique skill set they can understand the multiple uses of data and find business solutions. This article looks at some of the ways information professionals can make their role and work essential to their organisations and ensure they are invited to the table for future projects.