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The holiday season can be a challenging time for business owners.  When you’re focused on your business, you feel guilty for neglecting personal moments. When you prioritize personal time, work responsibilities can weigh on your mind. Ruining both your work time and your personal time. It shouldn’t be this way. Rethinking Balance The biggest problem…

Last week we addressed creating a willingness to buy.  One essential part of a willingness to buy is creating a willingness to sell.  If your team is motivated and interested in their work, your clients will be too. And this mindset shouldn’t be limited to just the sales team. Collective effort Every part of your…

When it comes to sales, there’s one important thing to keep in mind: it’s not all about what you do; it’s about what your customers do. The real action lies in the buying decision made by your customers.  For “sales” to happen, the action that matters is “buying”.  Let’s focus on what matters most: your…

What is strategy, anyway? Many people equate strategy with having a plan or thinking deeply about an issue. However, strategy has a specific definition and plays a crucial role in driving success within your organization.  Let’s look at the most recent evolution of the definition. What strategy was In the past, strategy was often simplistically…

We talked about making the customer experience easy for customers.  But what about making it easy for our employees?  Employees should be able to get through the process easily.  That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience. Making it easy Make sure your employees are well-trained…

You’re at a concert, eagerly awaiting your favorite band to take the stage.  You know every word to every song, yet you still feel a sense of excitement and anticipation. Why?  Because even though the experience is familiar, it’s still incredibly satisfying to hear it again.  The same is true in customer experience.  What customers…