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What is your role as the owner of a small business? Your primary role is to create the conditions for success.  You don’t do all the work; instead, you empower your employees to be capable and motivated. When you set business goals, set goals for employee productivity and happiness.  Productivity goals What do you want…

Writing goals should be pretty easy, right?  I have an idea of what I want to achieve. So I write that down. And then I’m done.  But it does make you wonder: Why do 61% of corporate leaders say they struggle to meet their goals (The Economist research)?  Writing the wrong goals Because writing goals…

The holiday season can be a challenging time for business owners.  When you’re focused on your business, you feel guilty for neglecting personal moments. When you prioritize personal time, work responsibilities can weigh on your mind. Ruining both your work time and your personal time. It shouldn’t be this way. Rethinking Balance The biggest problem…

Last week we addressed creating a willingness to buy.  One essential part of a willingness to buy is creating a willingness to sell.  If your team is motivated and interested in their work, your clients will be too. And this mindset shouldn’t be limited to just the sales team. Collective effort Every part of your…

When it comes to sales, there’s one important thing to keep in mind: it’s not all about what you do; it’s about what your customers do. The real action lies in the buying decision made by your customers.  For “sales” to happen, the action that matters is “buying”.  Let’s focus on what matters most: your…

What is strategy, anyway? Many people equate strategy with having a plan or thinking deeply about an issue. However, strategy has a specific definition and plays a crucial role in driving success within your organization.  Let’s look at the most recent evolution of the definition. What strategy was In the past, strategy was often simplistically…