Why PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊

A strong brand, a great culture, wonderful people, and offering true value are all vital.  And so is telling the world.  Especially now that you have so much to share.  Enter messaging.  And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards.  What messaging is Where…

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It’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨

We have talked about your competitive positioning and how important that is to your brand.  We have talked about your company culture and how important that is to your brand.  It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…

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Branding from Within: The Reasons of Mission and Values(3/8) 🎇

R G Brizi Business Consulting

We all agree that your business has a brand.  And we all agree that your brand must reflect your culture.  So… what is your culture?  It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …

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The formula for creative employees: Set them free ⏯️ (5/6)

The wrong formula: work – eat – sleep – repeat.  The right formula: work – play – entertain – learn – eat – sleep – repeat and not in this order.  As explained by Leah Marone, mental wellness consultant and psychotherapist: Taking time away from work does not just serve as a reset, it also…

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Operations: part 1 of the 2 sides of business

Because I like numbers, or because I like lists, or maybe because it was lunchtime and I was hungry, I recently came across this 2020 article about the two sides of business. (The PB&J image showed up first).  Mainly I like business to be simple. A two-sided object is pretty simple. What are operations I…

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Would you recommend working for you?

Even better: would you want to work for you? I want you to be very careful when you answer this question, and make sure you are thinking of your business as it really is, not as you want it to be. Your employees work in the reality that exists today, tomorrow, and every day. Not…

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Does everybody know your mission statement?

If I ask ten of your employees what your mission statement is, how many different answers will I receive? And how different will they be from your answer? Use your mission statement Your mission statement is a tool. Use it.  I am aware that many people see it as a form of PR, a “nice…

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