The formula for happy employees

One of the top three challenges that new employees have is unmet expectations: the job is not what they expected it to be.  That means difficult conversations where they are telling you that they expected something different, and what are you going to do about it. Or even worse: they quit.  One simple fix will…

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When company values become harmful

I’ll get straight to the point: company values become harmful when they are not enforced.  This happens more often than you would imagine, and usually because of good intentions. But the harm is always greater than the perk.  The wrong way to use values Let’s say you claim a core value at your business is…

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Fix your marketing: add your brand

Pretend, for a moment, that you are in the business of pens.  Now pretend that you are planning your marketing efforts for your pens.  And you come up with the message you want to get out there: We sell pens With that message, what makes somebody buy your pens rather than somebody else’s? Price, proximity,…

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How to pick the worst clients

If a strategy is about knowing what not to do, then client profiles are about knowing who not to target.  Much of this will happen as a process of exclusion as you build your Customer Profile.  But that is not enough. There are certain traits you want to look out for, that make universally bad…

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Every business has a business culture: what is yours?

Business culture is not optional.  Like gravity or photosynthesis, whether or not you acknowledge it, it is there.  The question is never: do we have a company culture; the question is always: do we have a good company culture or a damaging company culture? And if it’s going to happen anyway, you may as well…

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Be the person you want your employees to be

Leading by example.  We all think we do it. But few people take deliberate steps to ensure this is true.  The best descriptions of how to “lead by example” are the ones that create visuals: Model the behavior you want to see Create a picture of what is possible.  Leading by example isn’t about what…

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Why your employees want to know your mission statement

How do your employees know why they do the things that do? How do you know why your employees do the things that they do? Are you giving them a good direction about where you want their work to take the business? Employees join a company to use their skills in a valuable way. But…

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Rebecca G. Brizi joins “How’s Your ePresence?” with Mark Galvin

Mark and I had a terrific chat for his podcast How’s Your ePresence. We covered it all: Why strategizing upstream will make marketing more effective What does it mean to bring diversity of thought into the workplace Let’s re-frame how we “fail” and “succeed” How does consistency make a business more effective See the video…

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How To Balance Strategy And Culture

This blog is first and foremost about business strategy.  To create loyal customers, to nurture dedicated employees, to manage the business process, all comes down to a solid strategy. Within that strategy, some things are written in pen, and some things are written in pencil.  Company culture is written in pen.  And is written well…

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Branding: Personal or Business

What are you branding when you brand your business? Is it the product? Is it the culture? Or is it you personally? Yes, yes, and yes.  There are degrees to branding: all of what I mention above deserves separate consideration in terms of branding.  When you are a small business owner, it starts at the…

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