What you don’t know about… Graphic Design 🎨

Photo by Alice Achterhof on Unsplash

Visual communication is effective, fast, and valuable. This much we established last week.  A fundamental component of any visual communication is design.  But what does that even mean?  Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t.  I sat down…

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What you don’t know about… Online Presence 🖥️

Just start

Pretend you own a store.  And your business runs from that store.  After you get a space, you put your name on the door, and then you go work from home. It seems like a huge waste of resources, right? If you’re not actively managing your online presence, you’re doing just that. I learned this…

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It’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁

All of the best branding, values, and employees, will eventually come together in your final product.  What you do for the client.  How you improve your client’s life.  You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer.  Value proposition Value…

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The fun factor: how to build your customer experience 🥳(5/5)

Benefits aren’t everything: complete your offering with a great customer experience.  I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it.  Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…

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Give the people what they want: the power of personal benefits 🎁 (2/5)

Humans are rational beings.  But not too much.  Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman.  There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…

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Empathy: how to use it when talking to clients 🤝 (4/6)

Understanding your clients is the first part.  Having a consistent process for serving your clients is essential.  Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…

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Three ways to understand your clients better 🧐 (2/6)

There is only one way to offer a great customer experience: to understand your clients.  I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.  How do you do that? What does it mean to understand your clients?…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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