Posts Tagged ‘sales’
Empathy: how to use it when talking to clients š¤ (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read MoreThree ways to understand your clients better š§ (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.Ā How do you do that? What does it mean to understand your clients?…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. Thatās not the same as having happy customers. It doesnāt matter if your customers are simply happy people (although itās nice). The important thing is that the actions you take contribute to their happiness. Thatās what you want your customer experience to achieve. What is the customer experience?…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: āI didn’t fail. I just found 2,000 ways not to make a lightbulbā. Letās embrace the value of finding…
Read MoreThree things you donāt do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy your clients will choose you again next time
Your clients have options. They donāt have to buy from you. They donāt have to choose you. They donāt have to call you. There are plenty of other people and businesses that will gladly take their calls. What can you do to make sure you are their first phone call time after time after time…
Read MoreThis one is all about you
Letās talk about you. āBest of the yearā lists can sometimes seem a little self-indulgent. But really: when I am looking at the content you consumed the most this year, it is telling me something about you: what you are interested in, and what you are working on in your business. So letās get down…
Read MoreDonāt tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesnāt look like anybody is participating. I suppose everybody here does offer a high-quality service. And thatās exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreContact forms: a story in three parts
āContact usā āClick here to connect with usā āRequest a demoā āSchedule a callā And all the other calls to action that we put on our websites. That might be where the website journey ends for our visitors. But it is only the beginning of our story together. Lead generation is more than a click…
Read MoreHello client, Iād like you to meet my value proposition.
You have your secret ingredient now, and you know why the scrambled eggs you offer your clients are worth going out for. That is half of your work complete. Because your restaurant (or whatever service you offer) is only as good as your clients decide it is. Now, to attract those clients whose favorite flavor…
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