Empathy: how to use it when talking to clients 🤝 (4/6)

Understanding your clients is the first part.  Having a consistent process for serving your clients is essential.  Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…

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Three ways to understand your clients better 🧐 (2/6)

There is only one way to offer a great customer experience: to understand your clients.  I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.  How do you do that? What does it mean to understand your clients?…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Why your clients will choose you again next time

Your clients have options.  They don’t have to buy from you. They don’t have to choose you. They don’t have to call you.  There are plenty of other people and businesses that will gladly take their calls.  What can you do to make sure you are their first phone call time after time after time…

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This one is all about you

Let’s talk about you.  “Best of the year” lists can sometimes seem a little self-indulgent. But really: when I am looking at the content you consumed the most this year, it is telling me something about you: what you are interested in, and what you are working on in your business.  So let’s get down…

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Don’t tell me: show me

Raise your hand if you do not sell a quality service.  Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service.  And that’s exactly the problem.  If it is true for everybody, then it means nothing to anybody.  There is no such thing as quality Because if it…

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Contact forms: a story in three parts

“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites.  That might be where the website journey ends for our visitors.  But it is only the beginning of our story together.  Lead generation is more than a click…

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Hello client, I’d like you to meet my value proposition.

You have your secret ingredient now, and you know why the scrambled eggs you offer your clients are worth going out for.   That is half of your work complete.  Because your restaurant (or whatever service you offer) is only as good as your clients decide it is.  Now, to attract those clients whose favorite flavor…

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