What is the difference? Which is more important? How much does it matter? At some point - maybe working on your website, or hiring your first marketing agency, os responding to a client request - you have been confronted with the battle between features and benefits.  And perhaps a debate about which one is more…

Read More
(Photo: Gustavo Frazao/Shutterstock)

Words do not exist in isolation: words exist in context.  Consider that the English language word “recommended” is positive, whereas the Italian word “raccomandato” is an insult. The word is the same, with the same meaning, but what changes is the context (in this case, English versus Italian cultural norms).  Below are five words that…

Read More

I received a question on my previous 4 videos: have we been constructing an elevator pitch? Well, not quite… but also yes… watch on to find out. ✅ Skillshare user? Check out my latest course: Decision Making – A Framework For Your Business 

Read More

“What should I do with this email list?” Not an uncommon question, and there are numerous strategies and tactics you can employ to make the most of your email list. But before you design your cadence, you must determine your governing strategy, which is more about your business than it is about your email list.…

Read More

It is a growing trend to see businesses allocate specific time to strategy and innovation. And that’s a good thing. But it shouldn’t stop there. Innovation will be effective if it is based on the correct information. That information gathering should be happening continuously. Here are two ways you can build innovative thinking into your…

Read More

Last week we took a close look at enterprise sales and the various level of customers within each client organization.  This led us to Educational Sales. But what is educational sales? And how do you do it? Why educational sales B2B sales will always be decision by committee. And not all people involved in the…

Read More
Learn the Lessons

Information is knowing what you are. Let’s say, you’re a CPA. Saying “I’m a CPA” demonstrates that you have the correct information. Knowledge is knowing what you do. “I complete your tax return and do your monthly book keeping”. This demonstrates that you know what the information means, you know what being a CPA entails.…

Read More

“How do you remain ahead of competitors when dealing with digital challenges?” This question was presented in a small business forum, which I frequent. Things happen quickly in digital trends, customer preferences, and life in general, frankly. When a competitor seems to be making noise, the immediate reaction is often to try to one-up them.…

Read More