Join me with the Atlanta chapter of the National Association of Women Business Owners (NAWBO) to review my favorite “good example of bad”, three words you should never use in business, and to workshop what you should use instead. This talk I offer is highly interactive, and the local chapter of NAWBO has the perfect…

Read More

What you do is all about customer context, how you sell is all about customer buying habits.  But at some point: you do have to talk about yourself.  Once your prospects are moving through that buyer’s journey, they will want to know what to expect when working with you.  They already know – at least…

Read More

Look through the language you use to talk about your business.  Consider your website, your pitches, your business cards, your brochures, the way you introduce yourself at events and in interviews.  Now review all that language asking yourself a single question: what’s the alternative? “Quality” is not a quality message Imagine that you are about…

Read More

All of your clients want something.  All of your clients need something too.  And all of your clients also fear something.  They may talk about it, ignore it, or not even have thought about it yet. Still, they know that every decision they make involves some risk.  What are the risks Every decision carries risk. …

Read More

What’s in a brand?  More specifically: what is a brand?  The varied definitions you will find always describe how people know and recognize a company. Whether it is a logo, a slogan, or a design, the visual brand is a symbolic representation of your company.  But humans are complex beings, and to every symbol, we…

Read More

It’s me! I’m delighted to share my upcoming speaking engagement for the Atlanta Independent Women’s Network. I will be sharing my interactive talk about Bad Words in Business. We will explain how good words become bad in a business context, and attendees will have the opportunity to examine how they are using those words, and…

Read More

Your clients want to know what’s in it for them when they buy from you.  They want to know the benefits of using your service.  Note the plural use of the word: there are always multiple benefits and as a business owner or leader, you must know what they are.  Last time (link above) we…

Read More

What jargon is jargon? When does a word go from being simply a word to being almost nonsensical? What is the tipping point from “I’m talking” to “I have stopped making much sense”? I feel so strongly about the (mis)use of jargon that I have a whole series of jargon-related posts on this website.  My…

Read More

It is a common refrain:  “My clients come to me without knowing what they want. But I listen and learn and then I can guide them.” There are two sentences there, and only one of them is correct.  What clients want When I come across a client expressing this sentiment I always pause for a…

Read More

Join me for ProWIN’s virtual lunch & learn where I will be presenting my popular – but updated – Away From Words presentation. See details and register here. There are good words and there are bad words. And then there are good words that are bad in business. Join me to learn about the words…

Read More