Empathy: how to use it when talking to clients 🤝 (4/6)

Understanding your clients is the first part.  Having a consistent process for serving your clients is essential.  Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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Audience: part 2 of the 2 sides of business

People purchase your service or product with their money, time, habits, and more. They are your audience.  And the second side of your business.  As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them.  What…

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3 key business skills, part 2: Marketing

It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers.  It’s about finding your market and being there, building strong and long-lasting relationships.  Take your marketing in 3 stages.  They need to know they need you Start by making…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Do your employees understand what you are saying?

Businesses spend time and resources learning how to speak to clients.  You do this through your copywriters, website designers, and messaging experts, all to make sure that your message is truly connecting.  Now look inward: are you also connecting with your employees? Are they hearing the things you truly want them to hear? The good…

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Why your clients will choose you again next time

Your clients have options.  They don’t have to buy from you. They don’t have to choose you. They don’t have to call you.  There are plenty of other people and businesses that will gladly take their calls.  What can you do to make sure you are their first phone call time after time after time…

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The three pillars of a sustainable business

When you search for images of an ancient Greek temple, most of what you see will have at least a foundation and columns remaining.  This image springs to mind when I think of a sustainable business.  The foundation is the mission.  The columns are the business pillars of happy employees, loyal clients, and business goals. …

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This one is all about you

Let’s talk about you.  “Best of the year” lists can sometimes seem a little self-indulgent. But really: when I am looking at the content you consumed the most this year, it is telling me something about you: what you are interested in, and what you are working on in your business.  So let’s get down…

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