Learn the Lessons

Here is an excerpt from written notes I sent a client (shared, of course, with permission).  “As we refocus on growth, I am working to get a list of KPIs we need to track. What are the numbers that will show our growth?” My response Don’t start with the KPIs: start with the roles. Think…

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I recently had occasion to revive this Gary Vaynerchuk classic quote: Make Money: Don’t Raise Money As business mantras go, this one is pretty powerful. In this case Gary Vee has two main points in mind: the importance of sales capabilities, and the sustainability of the VC culture (which he questions). There is a more…

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To close out this content series about resource audits, how about a mini case study… a story, if you will, about a resource audit applied? The client A software business with an established product in its chosen market. The management board had a development plan for a new product, and data to prove a market…

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I will often say that there is no set formula for something: there is no one correct method. There are, however, plenty of incorrect ways to do things. Resource Audits are no exception. Here are some common mistakes made when performing a resource audit. Looking only at revenue Revenue is nothing but a number. Without its…

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In last week’s post we summarized some key internal resources a business must review and audit to effectively plan and get things done. The approach discussed works best for service businesses, which is what I tend to serve. Let’s broaden the scope this week and examine what goes into a resource audit for any type…

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Your strategy may be well planned, with a list of tactics, milestones, and to dos. Or perhaps your preference is to follow opportunity as it arises and not make too many decisions upfront. In either case, how are you ensuring your time is spent on maximum productivity? Can you confirm that you are having the…

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The low price point, the discount, the “save money here”… charging less can be an appealing strategy to win a quick sale or big deal. The problem is that it is a short term fix with no long term tie-in. Below are 4 “Why Not”s and 1 “Okay Maybe” for competing on price. It Allows…

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Identifying competitors is not as simple as it seems. As I introduced in last week’s post: there are many reasons why a prospect may choose not to buy, and each of these is a form of competition. Another product that does the exact same thing may seem to be the same as a replacement, but…

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I had the pleasure last week of attending this year’s Startup Buzz. The theme this time around was Finding the Funding. After this same event last year I shared the main criteria investors examine to select whether or not to invest in a new startup. This year the panel discussed various aspects of the planning…

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