Telling your Story

When to use your Mission Statement. There are three core audience categories for a mission statement – other than the business owner him- or herself: Employees Clients Investors and Executives Find out how using your Mission Statement to serve these three audiences will enhance your business success. I have introduced the concept of Mission Statements:…

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Strategy, meet Technique

We have talked about aligning company goals across departments and teams. All business owners want to avoid contradicting priorities and confusing instructions. Remember to start with “your mission statement and values, review your guiding principles, and account for the resources of each department.” Then “Have a strategy in place, and make sure your new goals…

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Goals, meet Strategy

Do you have your SMART* goals? Each one has been examined and your team have been told about new expectations? Good. Now: are your goals smart enough to work together? Here is a small example: A small business with 5 sales people, 2 in marketing generating leads through an interactive website and 2 in customer support.…

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