Business culture is not optional.  Like gravity or photosynthesis, whether or not you acknowledge it, it is there.  The question is never: do we have a company culture; the question is always: do we have a good company culture or a damaging company culture? And if it’s going to happen anyway, you may as well…

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What has to happen in your business? This is an easy one.  Sales, marketing, human resources, finance, and let’s add legal and customer service. To begin with, anyway.  Here’s the catch: imagine you hire a new marketing employee. And you tell this person to “do marketing”.  What are they doing all day? Is it what…

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You want employees who are happy to work in your business.  You want to know that they look forward to coming to work, enjoy what they do all day long, and value your role as their boss and mentor.  We have already talked about the importance of “checking in” with your employees, to find out…

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What’s in a brand?  More specifically: what is a brand?  The varied definitions you will find always describe how people know and recognize a company. Whether it is a logo, a slogan, or a design, the visual brand is a symbolic representation of your company.  But humans are complex beings, and to every symbol, we…

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Leading by example.  We all think we do it. But few people take deliberate steps to ensure this is true.  The best descriptions of how to “lead by example” are the ones that create visuals: Model the behavior you want to see Create a picture of what is possible.  Leading by example isn’t about what…

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Each employee you have does multiple things, with multiple steps and tasks, and multiple potential outcomes and consequences.  How do you, as their manager, instruct them, guide them, and keep an eye on their work with so much to juggle? You do that by focusing on the only two things that your employees actually need…

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Is it worth doing? Then do it. In any way that you can.  Nike figured this out long ago. Want to get into better shape, want to learn a new sport, want to start a new fitness habit? Just do it. Buy the shoes and do it.  Because if it is worth doing, it is…

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How do your employees know why they do the things that do? How do you know why your employees do the things that they do? Are you giving them a good direction about where you want their work to take the business? Employees join a company to use their skills in a valuable way. But…

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Who talks to your clients every day? Is it you? Is it your salespeople? Is it the teams that serve your customers? Who listens to your clients every day?  What customer-centric means Being customer-centric is not just about appreciation gifts, cards on birthdays, and a friendly demeanor.  Being customer-centric means innovating for customers, not against…

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The number one secret to having happy customers is having happy employees.  No matter what else you have in place, if your employees don’t like what they do, customers will notice, and they won’t like working with you.  When you are thinking about how to gather customer feedback, remember that employee feedback should be part…

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