Posts Tagged ‘branding’
Be The Best Option – A Case Study
People have options. The content in this blog is about finding ways to always be the best option. To be the best option, you must be targeting the right clients and then solving their particular problems. I saw this happen recently with a CPA firm. The problem They were serving anyone. Everybody needs to file…
Read MoreInformation – Knowledge – Wisdom
Information is knowing what you are. Let’s say, you’re a CPA. Saying “I’m a CPA” demonstrates that you have the correct information. Knowledge is knowing what you do. “I complete your tax return and do your monthly book keeping”. This demonstrates that you know what the information means, you know what being a CPA entails.…
Read MoreValue: It’s Not About You
Last week we looked at how price and service are intrinsically linked, because service determines value and price is the manifestation of value. Value is a key area where my business mantra applies: It’s not me, it’s you. There are two key things to know about Value: It is subjective It is what clients buy,…
Read MoreConsultant Corner – Introduce Yourself
Don’t be that person… handing out cards and selling insurance. How to introduce yourself for maximum effect. Are you ready to launch your freelance consulting business? See my course for your step by step guide to launch. https://www.udemy.com/how-to-start-a-…
Read MoreQuality – What’s In A Word
You see it all the time: a website, a brochure, a speaker, promising that their company’s number one mission is to provide “Quality” of product or service. And I have to ask: what is the alternative? If the best you can promise is quality, you have not given enough thought to what makes you good…
Read MoreHow do you differentiate yourself from your peers?
A fairly common question. And an important one. I answered this on an online forum recently, and it is worth sharing those thoughts here. As with much of what I say: start by being deliberate about who you are, what you do, and how you do it. The Answer Start by asking yourself: What do…
Read MoreBe The Best Option
People have options in life. Whenever you buy a product or service, you choose what to buy, based on the issue you want resolved. Your clients are the same, they have choices. You may know that you are the best and obvious choice for them, but here’s the problem: all of your competitors know that…
Read MoreThe Number One Rule of Product Descriptions
The first thing we know about our business is what we sell. As we develop our strategic plans, we also define the problem that we solve. Once we go to market, we are tasked with describing this in a way to attract the right attention, and in only a few sentences. Follow this rule to…
Read MoreDifferent is Good – or Italy vs France
The last month or so of posts all stemmed from considering Italian cooking and its similarities to good management. Italian food is common, popular, and often adapted to new locations and tastes. However, in Italy itself there are about half the number of Michelin-starred restaurants as there are in France. And Italy is ok with…
Read MoreHow to Build Strong Business Values
Values are all about self-reflection. The good news is: you have complete control over your corporate values. There are few things in business over which you can claim to have full control. But values is one of them and that makes it essential to your strategy. The bad news is: we often get lost in…
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