The 4 stages of a new hire (but only use 3)

Congratulations: you hired someone new!  And of course, they are the right person. Probably. Almost definitely. But, still, we need to have a conversation.  New hire journey First of all: of course you do. It will take everyone time to learn the job, the business, the culture, and even what to do when the coffee…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Why you should stop trying to be better

It’s a little bit like trying to be perfect. Trying to be better does not add value.  But wait: doesn’t better mean an improvement? Wouldn’t that automatically add value?  Yes and no.  Better is comparative to a previous version or an outside influence. Value is, remains, will always be, about the client.  Better and best…

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Yes, business person: your work is creative

Photo by Alice Achterhof on Unsplash

I am talking to you, the accountant. And you, the attorney. I am talking to you: the realtor, the banker, the writer, and the art hanger.  Everybody reading this, all of our work is creative.  It is the core idea in my interview on Jessica Matthews’ How I Create Me podcast.  Creativity is transformation When…

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Don’t tell me: show me

Raise your hand if you do not sell a quality service.  Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service.  And that’s exactly the problem.  If it is true for everybody, then it means nothing to anybody.  There is no such thing as quality Because if it…

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The formula for happy employees

One of the top three challenges that new employees have is unmet expectations: the job is not what they expected it to be.  That means difficult conversations where they are telling you that they expected something different, and what are you going to do about it. Or even worse: they quit.  One simple fix will…

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Why you should have a website

Just start

I received my first garlic crusher in my later 30s. Garlic is a common ingredient in my cooking, but I could never purchase a unitasker gadget like a garlic crusher. Then I received one as a gift, proving that thoughtfulness is not about price, and not only do I crush garlic on the regular, I…

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Fix your marketing: add your brand

Pretend, for a moment, that you are in the business of pens.  Now pretend that you are planning your marketing efforts for your pens.  And you come up with the message you want to get out there: We sell pens With that message, what makes somebody buy your pens rather than somebody else’s? Price, proximity,…

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Unique Value Proposition or Unique Sales Proposition

What is the difference between a unique value proposition and a unique selling proposition? This question has come up several times in the last few months.  And the truth: there are varying views on this.  But the most common consensus is:  A value proposition is about your client A selling proposition is about you Unique…

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