How to Create Loyal Customers

Loyal Customers

Loyal Customers are what happens when you keep your promises.

Your Value Proposition isn’t about you or what you do: it is about what your customer wants to get from working with you.

What is the promise you are making to your customers and how do you make sure you keep it? Whether you are entering a new market, setting new targets, or simply want to update how you talk about your business, The Promise workshop will give you a value proposition that is all about what people want to buy.

Ready to get started

A 3-part workshop, $2760.-

  1. Customer Needs
  2. Risk Mitigation
  3. Buyer Journey

For a single topic assessment and plan, at $950.- select from

  1. What Clients Want
  2. Risk Mitigation in Sales
  3. Build Your Buyer Journey


Rebecca has a strong understanding of how prospects think, and is very helpful in helping us find the best way to reach our specific market

Jay Hobdy

Gotcha Security

Rebecca's ability to zero in on what is important to my customers has really helped me to understand how to help my customers better.

Jason Wade


More Resources

How Objections Are Good For You

In last week’s post we established that objections – far from being conversation-killers – are opportunities to further conversations and relationships. When a prospect raises a particular objection to doing business with you, it is an invitation to further discussion. The Sales Benefit The principle thing an objection does is allow you to continue the…

Good things happen when people Object

Objections in a sales or business conversation are a good thing. You read that correctly. Too often I have seen business owners, business developers and trades people of various sorts bow out in the face of objection. And yet when your prospects are raising objections they are not saying “No, thank you”. They are actually…

Buying Triggers

Have you every asked yourself why your new clients buy from you? I don’t mean from you specifically, I mean what has prompted them to buy at all? In almost all cases, buying something is a burden. It is an interruption of one’s productivity, work or leisure time. Before a prospect even has a chance…

Tactical Networking

A mid-week post for a slightly different topic. Most of what I discuss in this blog is strategic, and of course networking is no different. Let’s pause momentarily, however, and consider networking tactically. Why Network Because if people do not know you exist, then they can not hire you, promote you, refer you, or even…

Train Like You Are in Second

I have seen this expression altered slightly to “Train like you’re sponsored by Nike”. Both are good bits of advice. Always Be Learning An Athlete will benefit from continuous training, and a business leader is no different. The first part of this quote is “play like you are in first”. Whether or not you are…

Customer Service: Bespoke or Standard?

Both. Your clients want to feel that you take the time to understand them and their specific needs, but they also need consistency in dealing with you. They need to know who to contact and how, when to expect a response, and they have to have confidence that you can solve their problem or address…

Do you Push or Do Buyers Pull? (Less selling more buying)

How many times have you walked into a store thinking “I hope nobody tries to sell to me, I know what I want to buy so let me get it, pay, and leave.”? Your clients are no different: they will be much happier if they are doing the buying – the pulling – rather than…

Status Quo – Your Main Competition

A lot of people are vying for your clients’ attention. As you strive to stand out from all the competition it is important to remember one thing: they can always do nothing. Buying Triggers Unless a client is responding to catastrophic change, buying remains an option, not an obligation. There are various reasons a client…

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