How to Create Loyal Customers

Loyal Customers

Loyal Customers are what happens when you keep your promises.

Your Value Proposition isn’t about you or what you do: it is about what your customer wants to get from working with you.

What is the promise you are making to your customers and how do you make sure you keep it? Whether you are entering a new market, setting new targets, or simply want to update how you talk about your business, The Promise workshop will give you a value proposition that is all about what people want to buy.

Ready to get started

A 3-part workshop, $2760.-

  1. Customer Needs
  2. Risk Mitigation
  3. Buyer Journey

For a single topic assessment and plan, at $950.- select from

  1. What Clients Want
  2. Risk Mitigation in Sales
  3. Build Your Buyer Journey

Testimonials

Rebecca has a strong understanding of how prospects think, and is very helpful in helping us find the best way to reach our specific market

Jay Hobdy

Gotcha Security

Rebecca's ability to zero in on what is important to my customers has really helped me to understand how to help my customers better.

Jason Wade

SiteTrustee

More Resources

Five Sales Truths To Have Loyal Clients

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Selling Peace of Mind

A comment I have heard in at least four different conversations over the past couple of months: “I sell peace of mind”.  The four people who said this were: an attorney, a beauty salon owner, an auto mechanic, and a doggy day care owner.  But they all sell the same thing… or do they?  What…

Be The Best Option – A Case Study

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Choose your Clients

Your Ideal Client – as we determined in last week’s post – needs exactly the solution you provide. (Their need matches your service).  That post covers half of the matter… ok, maybe ¾ of it… the point is: it focuses only on the client.  But let’s face it: you have to serve the client. You…

Your Ideal Client

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Objections Make Good Questions

I have said it before and will say it again: Objections, in sales, are an opportunity for a conversation. When a prospect raises an objection, she is telling you something about what she needs. And that is an opportunity to ask more questions and continue the conversation. The Objection Conversation In a previous post I…

Educational Sales

“What should I do with this email list?” Not an uncommon question, and there are numerous strategies and tactics you can employ to make the most of your email list. But before you design your cadence, you must determine your governing strategy, which is more about your business than it is about your email list.…

Educational Sales – the What

Last week we took a close look at enterprise sales and the various level of customers within each client organization.  This led us to Educational Sales. But what is educational sales? And how do you do it? Why educational sales B2B sales will always be decision by committee. And not all people involved in the…

Business Launch and Marketing Masterclass 2.0

On October 12th I am co-hosting a one day conference at Cobb Galleria  Imagine your perfect day at work. You have the freedom to work when and how you choose, your business has a steady stream of clients coming in and you have a community of like-minded Atlanta business owners on hand to support you. …

B2B Sales – Selling to Enterprise

A recent project I had included writing a sales strategy for a company that sold an outsourced business service to larger business clients. In other words: B2B service sales. The trick was: their target clients were companies who did not currently have this function in house. Hence their need to buy an outsourced solution. Many…

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