Your clients aren't buying your product or service. 

Nobody buys “a pen”, they buy “the ability to write”.

To create loyal customers, you must first understand the difference between what you sell and what they buy.

Join this work to describe the solution you provide from your customer’s point of view, shifting the focus from what you sell, to what your client is actually buying.

We will:


Increase your audience

of potential clients


Describe what your clients

want and what they need


Create the language to connect with your clients in a meaningful way

Still interested? Contact me to arrange training for your team

The program includes a 2 hour workroom, homework, and a final review of your meeting plan. 

  1. Learn to speak your clients' language
  2. Understand your client needs and wants
  3. Create an ideal client description