It is my absolute pleasure to be presenting at this year’s Jim Moran Institute’s Small Business Leadership¬†Conference held in Orlando, FL, from August 1st – 3rd.

This year’s conference theme is: It’s All About The Customer!

Regular readers of this blog will know that I could not give up an opportunity to participate in this subject, and was thus delighted that my presentation was accepted.

I will be speaking on Thursday August 2nd at 9.30, sharing my presentation “Nobody wants to buy your product”.

This will include a discussion of what customer context is, why it matters and several exercises to help attendees build the ideal messaging to make it All About The Customer.